Build a more connected global campus.
Thoughtful strategy for colleges and universities navigating international recruitment, enrollment, and engagement.
Global ambition.
Grounded strategy.
International enrollment is shaped by more than recruitment. It requires a clear understanding of your institution, the students you hope to reach, and the relationships that bring them together.
We partner with college and university leaders to turn those insights into a strategy that is practical, distinctive, and aligned with their institution’s mission.
Expertise where it matters.
Each engagement is shaped around your institution’s goals, resources, and stage of development.
International recruitment strategy
Assess your current approach, identify opportunities and barriers, and develop a focused plan for reaching and enrolling students in priority markets.
China market insight
Understand the changing landscape of Chinese student mobility, family expectations, school relationships, and the factors that influence college choice.
Institutional positioning & messaging
Clarify how your institution communicates its distinctive value to prospective students, families, counselors, and international partners.
School & counselor engagement
Strengthen your approach to building meaningful relationships with international schools, counselors, and education communities.
Staff training & workshops
Equip admission and enrollment teams with insights into international recruitment, cross-cultural communication, and the evaluation of global applicants.
Strategic advising for leadership
Provide an experienced outside perspective for leaders considering new markets, organizational priorities, and international enrollment challenges.
A perspective informed by practice
Meet Dr. Xiaofeng Wan.
Dr. Xiaofeng Wan is an educator and internationally recognized expert in U.S. college admissions and international recruitment. As Associate Dean of Admission and Coordinator of International Recruitment at Amherst College from 2015 to 2024, he led the college’s international recruitment efforts and worked with students, schools, educators, and principals around the world.
Today, Dr. Wan advises colleges and universities on international recruitment, enrollment strategy, and engagement with schools and families, drawing on his experience in U.S. admissions and his knowledge of the Chinese education market. He also founded the Liberal Arts Collegium, which introduces students in China to American liberal arts education through programs led by distinguished college faculty.
Dr. Wan holds master’s and doctoral degrees from Boston College, where his research focused on international student mobility. He is the author of Congratulations! You Are Accepted and the translator of Admission Matters, both national bestsellers in China. His perspectives have appeared in The New York Times, The Wall Street Journal, Nature, The Economist, BBC, AFP, and numerous other international outlets. He has published columns on major industry outlets, including Inside Higher Ed, University World News, and International Higher Education.
A board member of Second Chance at Higher Education, Dr. Wan is also committed to expanding access for high-achieving, low-income international students. He established the KenSAP to China exchange program with ISA International Education Group, providing scholars with a fully funded year of academic and cultural enrichment before they begin college in the United States.
With over a decade of experience leading international recruitment at Amherst and deep connections across the U.S. and Chinese education communities, Dr. Wan helps colleges develop thoughtful recruitment strategies, build lasting relationships, and create a welcoming environment where international students can thrive.
01
Understand your goals
We start with a conversation about your institution, its priorities, and the questions you are trying to answer.
02
Examine the landscape
Together, we look at the context, current practices, opportunities, and constraints that matter to your team.
03
Build a path forward
We develop recommendations and an engagement tailored to your needs, from a focused consultation to ongoing strategic support.
